March 14, 2023
4 min read

7 Things About Web Design You Should Know

Published on
March 23, 2023
a confused dog in glasses staring at an ipad
Adam Emmerich
Webflow Developer

Here are seven reasons why you should invest in website design if you are a small business:

1. First impressions matter:

Your website is often the first point of contact a potential customer has with your business. A poorly designed website can give the impression that your business is unprofessional and unreliable. On the other hand, a well-designed website can make a great first impression and help build trust with potential customers.

2. Stand out from the competition:

In today's competitive business world, having a website that stands out from the competition is essential. A well-designed website can help your business differentiate itself from competitors and attract more customers.

3. Improved user experience:

A well-designed website can improve the user experience for your customers. By making it easy for customers to navigate your site and find the information they need, you can make the buying process more efficient and increase customer satisfaction.

4. Increased credibility:

A well-designed website can help establish your business as a credible and trustworthy source. By including customer testimonials, reviews, and other social proof on your website, you can build trust with potential customers and increase your credibility.

5. Better search engine rankings:

A well-designed website that is optimized for search engines can help improve your search engine rankings. By incorporating relevant keywords, optimizing your website for mobile devices, and creating high-quality content, you can increase your visibility in search engine results pages and attract more traffic to your site.

6. Increased conversions:

A well-designed website can help increase your conversion rates by making it easy for customers to take action. By including clear calls to action, easy-to-use forms, and other conversion optimization techniques, you can increase the likelihood that customers will take the desired action on your website, such as making a purchase or submitting a contact form.

7. Better overall business performance:

A well-designed website can have a positive impact on your overall business performance. By increasing traffic, conversions, and customer satisfaction, a well-designed website can help you grow your business and achieve your goals.

In conclusion, investing in website design is essential for small businesses that want to succeed in today's digital world.

By creating a well-designed website that is optimized for search engines and user experience, you can improve your credibility, attract more customers, and increase your overall business performance.

In a global market, you still can't beat local.

I'm sure you receive emails daily from people offering you "help" with your website 🤦. Some of them may actually be able to help, and others may become a big headache. We're here to listen to you, see what makes your business unique, and give you the best website we can. We want local businesses to succeed, we think we can help.