Why we use Webflow instead of Wordpress for Small Businesses

Published on
March 15, 2023
a confused dog in glasses staring at an ipad
Adam Emmerich
Webflow Developer

As a small business owner, having a website is crucial to your success. It's your digital storefront and can be the first impression potential customers have of your business.

When it comes to choosing a website builder, two popular options are Webflow and WordPress. While both platforms have their strengths and weaknesses, Webflow offers several advantages that make it a better choice for small business owners.

Here are five reasons I prefer Webflow over WordPress especially for small business owners.

Ease of Use

One of the biggest advantages of Webflow over WordPress is ease of use. Webflow is a drag-and-drop website builder that allows you to create a professional-looking website without any coding knowledge. WordPress, on the other hand, requires you to install and set up a theme, add plugins, and customize the design using code or a visual builder. This can be overwhelming and time-consuming for small business owners who may not have the technical expertise or resources to manage a complex website.

Design Flexibility

Webflow also offers more design flexibility than WordPress. With Webflow, you have complete control over your website's design and can create custom layouts, animations, and interactions. WordPress themes, on the other hand, are limited in terms of customization and may require additional coding to achieve the desired design.

Search Engine Optimization (SEO)

SEO is critical for any website, and Webflow offers several advantages over WordPress when it comes to optimizing your website for search engines. Webflow automatically generates clean, semantic code, which can help improve your website's ranking in search engines. It also offers built-in SEO tools, such as meta descriptions and image alt tags, which can be easily added to your website pages. While WordPress also offers SEO plugins, they can be complex to set up and may require additional maintenance to ensure they are working correctly.

Hosting and Security

Webflow offers hosting as part of its service, which means you don't have to worry about finding a separate hosting provider and managing the technical aspects of hosting your website. Webflow also takes care of security updates and backups, ensuring your website is secure and protected from potential threats. WordPress, on the other hand, requires you to find a hosting provider, install security plugins, and manage backups and updates, which can be time-consuming and potentially costly.


While both Webflow and WordPress offer free options, Webflow's paid plans are often more affordable for what they include and offer more value for small business owners. Webflow's plans often give my clients sticker shock, but the value is actually much better than people think. WordPress hosting often appears to be more affordable, but the value and cost can quickly go up as you have to custom build your hosting package, which often comes with additional fees.

With WordPress, maintenance is alway more costly because of it's reliance on plugins for functionality. When I previously worked with WordPress websites, each site required additional maintenance service just to ensure the site remains functional. This expense is not a concern with Webflow, which is very low maintenance and in some cases maintenance free.

In conclusion, while both Webflow and WordPress have their strengths, Webflow is the better choice for small business owners due to its ease of use, design flexibility, SEO tools, hosting and security, and cost-effective pricing. With Webflow, you can create a professional-looking website without any technical expertise or resources, ensuring your website is secure, optimized for search engines, and affordable for your small business.

In a global market, you still can't beat local.

I'm sure you receive emails daily from people offering you "help" with your website 🤦. Some of them may actually be able to help, and others may become a big headache. We're here to listen to you, see what makes your business unique, and give you the best website we can. We want local businesses to succeed, we think we can help.