What is SEO anyways? An SEO guide for small businesses

Published on
March 18, 2023
a confused dog in glasses staring at an ipad
Adam Emmerich
Webflow Developer

In today's digital world, having an online presence is vital for small businesses to thrive.

However, having a website alone is not enough. You need to ensure that your website is visible to your target audience. This is where Search Engine Optimization (SEO) comes into play. In this blog post, we will explore what SEO is and how it can help your small business.

What is SEO?

SEO refers to the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo. When you search for something on a search engine, the search engine algorithms scour through millions of web pages to present you with the most relevant results. SEO helps you improve your website's visibility and ranking on these search engine results pages (SERPs).

SEO involves optimizing several elements of your website, such as the content, keywords, tags, titles, images, and links. By optimizing these elements, you make it easier for search engines to crawl and index your website, making it more likely to appear higher on SERPs.

How can SEO help your small business?

  1. Increased Website Traffic

One of the main benefits of SEO is increased website traffic. When your website ranks higher on SERPs, more people are likely to click on your website, which can lead to an increase in website traffic. The more people that visit your website, the higher the chances of converting them into paying customers.

  1. Better User Experience

SEO involves optimizing your website to make it more user-friendly. This includes improving website speed, navigation, and mobile responsiveness. By providing a better user experience, you increase the chances of visitors staying on your website and engaging with your content.

  1. Targeted Marketing

SEO allows you to target specific keywords and phrases that are relevant to your business. By targeting these keywords, you can attract visitors who are more likely to convert into customers. This targeted marketing approach can be more effective than traditional advertising methods, as you are reaching out to people who are actively searching for your products or services.

  1. Cost-Effective

SEO can be a cost-effective marketing strategy for small businesses. Unlike paid advertising, which requires a significant budget, SEO can be done with minimal cost. While it may take some time and effort to see results, the long-term benefits can be significant.

  1. Increased Brand Awareness

SEO can also help increase brand awareness for your small business. When your website appears higher on SERPs, more people are likely to see your brand name and become familiar with it. This can lead to more brand recognition and ultimately, more customers.


In today's digital world, SEO is a critical component of a small business's marketing strategy. By optimizing your website, you can increase your visibility on search engine results pages, attract more visitors to your website, and ultimately, grow your business. While SEO may take some time and effort to implement, the long-term benefits can be significant for your small business.

In a global market, you still can't beat local.

I'm sure you receive emails daily from people offering you "help" with your website 🤦. Some of them may actually be able to help, and others may become a big headache. We're here to listen to you, see what makes your business unique, and give you the best website we can. We want local businesses to succeed, we think we can help.