What should be on your homepage

Published on
March 25, 2023
a confused dog in glasses staring at an ipad
Adam Emmerich
Webflow Developer

Your business website's homepage is often the first point of contact with potential customers online, making it a critical component of your digital presence. To create a successful homepage that engages visitors and drives conversions, it's essential to include certain types of content that can effectively communicate your brand's message and value proposition.

Here are some key types of content to consider putting on your homepage:

1. Headline and tagline

A clear and concise headline and tagline can immediately communicate what your business does and the value you offer. These elements should be prominently displayed on your homepage and use language that resonates with your target audience. Remember to maintain heading hierarchy moving from h1 tags to h6 tags to maintain good SEO.

2. Introduction and overview

An introduction or overview section can provide visitors with a more detailed understanding of your business and the products or services you provide. This content should be easy to read and well-organized, using headers and bullet points to break up text and convey information effectively. Keep this brief, you can always link out to a bio or an about page to dive deeper into your personal story.

3. High-quality visuals

Visually appealing content can help capture visitors' attention and make a strong first impression. Use high-quality images and videos that showcase your products or services, and make sure they are optimized for fast loading times.

4. Testimonials and social proof

Including customer testimonials or social proof, such as logos of companies you've worked with, can help build trust and credibility with potential customers. Consider using quotes from satisfied customers or case studies that demonstrate how your business has helped others achieve their goals. Utilize carousels or accordion elements to display multiple testimonials without taking up too much real estate on your page.

5. Calls to action

Clear and prominent calls to action (CTAs) can guide visitors towards taking specific actions on your website, such as signing up for a newsletter or making a purchase. Use action-oriented language and make sure CTAs are placed in strategic locations throughout your homepage. Prioritize actions that you want the customer to take, so that not all buttons or links have the same prominence on the page.

6. Navigation menu

A well-organized and easy-to-use navigation menu can help visitors quickly find the information they are looking for. Consider grouping menu items logically and using descriptive labels that accurately reflect the content on each page. You do not need to include a navigation link at the top of your site for every page you have. Prioritize the ones that get the most traffic or provide the most value to your customers. Other pages can be linked in your footer, through content on the page, or through dropdown navigation menus.

7. Contact information

Including your business's contact information, such as a phone number or email address, can make it easy for visitors to get in touch with you. This can be provided in the footer, or linked to a button to complete the action. This is particularly helpful if your customers contact you regularly to purchase or order your product, like a pizza shop. These actions should be easy to execute for customers and easy to find.

By incorporating these key types of content on your website's homepage, you can create a compelling and effective digital presence that engages visitors and drives conversions. However, it's important to remember that every business is unique, and the content that works best for one business may not work as well for another. Take the time to experiment with different types of content and measure the results to determine what works best for your specific audience and business goals.

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