What to include in your website

Published on
March 20, 2023
a confused dog in glasses staring at an ipad
Adam Emmerich
Webflow Developer

A small business website is an essential tool for any business in today's digital age. It is often the first point of contact that potential customers have with a business, and as such, it's essential to make a good impression.

Here are some important elements that you should include on your small business website:

1. Clear and concise messaging

Your website should have clear and concise messaging that explains what your business does, who you serve, and how you can help your customers. Make sure your messaging is consistent throughout your website, from your homepage to your contact page.

2. Contact Information

Your contact information should be easy to find and prominently displayed on your website. This includes your phone number, email address, and physical address if you have a brick-and-mortar store. Make it easy for potential customers to get in touch with you.

3. Services or Products

Clearly list your services or products on your website. Use descriptive language and include high-quality images or videos to showcase your offerings. This will help potential customers understand what you do and what you have to offer. We often see that this is the element most often overlooked by small businesses. Most often, businesses include photos that they already have to get their site up an running, and a brief overview of their products or service. It is best to spend time on this part of the site and display your products/services so that they are enticing to customers and generate interest.

4. Testimonials or Reviews

Social proof is a powerful tool when it comes to building trust with potential customers. Including testimonials or reviews from satisfied customers on your website can help build credibility and trust with potential customers.

5. About Us Page

Your about us page should tell the story of your business, its history, and its values. This is an opportunity to showcase your team and let potential customers get to know you and your business better. For small businesses this is a way for your customers to get to know your business better and help them connect with your business brand.

6. Blog or News Section

A blog or news section can help establish your business as an authority in your industry. Regularly publishing high-quality content can also help improve your search engine rankings and drive traffic to your website. This is a difficult thing to achieve since it does require time and effort to generate quality content for your customers or people in your industry. If you are feeling stuck and looking to generate more interest in your website though, this can be a great way for people to interact with your website, and can help you with organic traffic.

7. Mobile-Friendly Design

Although this is further down our list, it is arguably the most important feature that we see missing from small businesses. More and more people are accessing the internet on their mobile devices, so it's essential to have a website that is optimized for mobile devices. This means using a responsive design that adjusts to different screen sizes and ensuring that your website is easy to navigate on a mobile device. Spending time to customize the mobile design and experience will go a long way, with some industries seeing over 75% of their website traffic coming from mobile devices.

8. Clear Navigation

Your website should be easy to navigate, with a clear menu that makes it easy for visitors to find the information they need. Make sure your menu is organized logically and that your website's pages are easy to find. This includes a functional footer at the bottom of each webpage. You want to provide your visitors with navigation at each stage of their journey through your website. Frustrating navigation can translate to a frustrated customer or even worse, a lost lead.

In conclusion, a small business website is a powerful tool that can help you reach new customers and grow your business. By including these essential elements on your website, you can build credibility, establish your business as an authority, and make it easy for potential customers to find and contact you.

In a global market, you still can't beat local.

I'm sure you receive emails daily from people offering you "help" with your website 🤦. Some of them may actually be able to help, and others may become a big headache. We're here to listen to you, see what makes your business unique, and give you the best website we can. We want local businesses to succeed, we think we can help.